Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

Already on GLP-1 · last 90 days · choice_selected[step_id=journey_status].choice = 'already_on_glp1'

Step	Viewers	Completers	View → next
Welcome `welcome`	1113	1538	100% +225
Sign In `sign_in`	1338	30	0.1% −1336
AI Consent `ai_consent`	2	2	0.0% −2
Name Input `name_input`	0	0	— 0
Name Affirmation `name_affirmation`	0	0	— +1554
Journey Status `journey_status`	1554	1551	100% −4
Journey Affirmation `journey_affirmation`	1550	1528	96.6% −52
Medication Selection `medication_selection`	1498	1476	98.5% −22
Dose Selection `dose_selection`	1476	1467	97.0% −44
Frequency Selection `frequency_selection`	1432	1425	100% +16
Notifications Permission `notifications_permission`	1448	1440	92.0% −116
Injection Day Selection `injection_day_selection`	1332	1329	100% +118
Schedule Time `schedule_time`	1450	1437	97.3% −39
Last Injection Date `last_injection_date`	1411	1385	100% +17
Gender Selection `gender_selection`	1428	1425	100% −4
Birthday `birthday_picker`	1424	1415	99.3% −10
Height `height`	1414	1413	100% −1
Weight `weight`	1413	1400	99.0% −14
Weight Goal `weight_goal`	1399	1399	97.7% −32
Goal Weight `goal_weight`	1367	1358	99.3% −9
Weight Pace `weight_pace`	1358	1354	100% +28
Weight Goal Affirmation `weight_goal_affirmation`	1386	1385	100% −1
Activity Level `activity_level`	1385	1383	100% −2
HealthKit Benefits `healthkit_benefits`	1383	1369	0.0% −1383
Tracking Style (flag: trackingStyleQuestion) `tracking_style`	0	0	— 0
Tracking Affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	0	0	— +1369
Plan Preview `plan_preview`	1369	1361	2.0% −1342
App Store Review (flag: reviewPromptEnabled) `app_store_review`	27	27	100% +17
Completion `completion`	44	19	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.