Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

About to start · last 30 days · choice_selected[step_id=journey_status].choice = 'about_to_start'

Step	Viewers	Completers	View → next
Welcome `welcome`	2	2	100% 0
Sign in `sign_in`	2	2	100% 0
Journey status `journey_status`	2	2	100% 0
Journey affirmation `journey_affirmation`	2	2	100% 0
Gender `gender_selection`	2	2	100% 0
Birthday `birthday_picker`	2	2	100% 0
Height `height`	2	2	100% 0
Weight `weight`	2	2	100% 0
Weight goal `weight_goal`	2	2	100% 0
Goal weight `goal_weight`	2	2	100% 0
Weight pace `weight_pace`	2	2	100% 0
Goal affirmation `weight_goal_affirmation`	2	2	100% 0
Activity level `activity_level`	2	2	100% 0
Notifications permission `notifications_permission`	2	2	100% 0
HealthKit benefits `healthkit_benefits`	2	2	50.0% −1
Tracking style (flag: trackingStyleQuestion) `tracking_style`	1	1	100% 0
Tracking affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	1	1	100% +1
Plan preview `plan_preview`	2	2	100% 0
Completion (flag: completionScreenForExplorers) `completion`	2	0	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.