Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

Already on GLP-1 · last 7 days · choice_selected[step_id=journey_status].choice = 'already_on_glp1'

Step	Viewers	Completers	View → next
Welcome `welcome`	98	125	100% +9
Sign In `sign_in`	107	0	0.0% −107
AI Consent `ai_consent`	0	0	— 0
Name Input `name_input`	0	0	— 0
Name Affirmation `name_affirmation`	0	0	— +125
Journey Status `journey_status`	125	125	100% 0
Journey Affirmation `journey_affirmation`	125	122	97.6% −3
Medication Selection `medication_selection`	122	121	99.2% −1
Dose Selection `dose_selection`	121	121	94.2% −7
Frequency Selection `frequency_selection`	114	114	100% +1
Notifications Permission `notifications_permission`	115	114	91.3% −10
Injection Day Selection `injection_day_selection`	105	105	100% +13
Schedule Time `schedule_time`	118	115	94.1% −7
Last Injection Date `last_injection_date`	111	110	100% +2
Gender Selection `gender_selection`	113	113	100% 0
Birthday `birthday_picker`	113	113	100% 0
Height `height`	113	113	100% 0
Weight `weight`	113	113	100% 0
Weight Goal `weight_goal`	113	113	97.3% −3
Goal Weight `goal_weight`	110	107	97.3% −3
Weight Pace `weight_pace`	107	106	100% +2
Weight Goal Affirmation `weight_goal_affirmation`	109	109	100% 0
Activity Level `activity_level`	109	109	100% 0
HealthKit Benefits `healthkit_benefits`	109	107	0.0% −109
Tracking Style (flag: trackingStyleQuestion) `tracking_style`	0	0	— 0
Tracking Affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	0	0	— +107
Plan Preview `plan_preview`	107	107	0.0% −107
App Store Review (flag: reviewPromptEnabled) `app_store_review`	0	0	— 0
Completion `completion`	0	0	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.