Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

About to start · last 90 days · choice_selected[step_id=journey_status].choice = 'about_to_start'

Step	Viewers	View → next
Welcome `welcome`	1	0.0% −1
Sign In `sign_in`	0	— 0
AI Consent `ai_consent`	0	— 0
Name Input `name_input`	0	— 0
Name Affirmation `name_affirmation`	0	— 0
Journey Status `journey_status`	0	— 0
Journey Affirmation `journey_affirmation`	0	— 0
Gender Selection `gender_selection`	0	— 0
Birthday `birthday_picker`	0	— 0
Height `height`	0	— 0
Weight `weight`	0	— 0
Weight Goal `weight_goal`	0	— 0
Goal Weight `goal_weight`	0	— 0
Weight Pace `weight_pace`	0	— 0
Weight Goal Affirmation `weight_goal_affirmation`	0	— 0
Activity Level `activity_level`	0	— 0
Notifications Permission `notifications_permission`	0	— 0
HealthKit Benefits `healthkit_benefits`	0	— 0
Tracking Style (flag: trackingStyleQuestion) `tracking_style`	0	— 0
Tracking Affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	0	— 0
Plan Preview `plan_preview`	0	— 0
App Store Review (flag: reviewPromptEnabled) `app_store_review`	0	— 0
Completion `completion`	0	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.