Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

About to start · last 90 days · choice_selected[step_id=journey_status].choice = 'about_to_start'

Step	Viewers	Completers	View → next
Welcome `welcome`	167	166	74.3% −43
Sign In `sign_in`	124	29	43.5% −70
AI Consent `ai_consent`	54	54	7.4% −50
Name Input `name_input`	4	4	100% 0
Name Affirmation `name_affirmation`	4	4	100% +200
Journey Status `journey_status`	204	198	97.1% −6
Journey Affirmation `journey_affirmation`	198	189	94.4% −11
Gender Selection `gender_selection`	187	185	98.9% −2
Birthday `birthday_picker`	185	182	98.4% −3
Height `height`	182	182	100% 0
Weight `weight`	182	170	93.4% −12
Weight Goal `weight_goal`	170	166	91.8% −14
Goal Weight `goal_weight`	156	156	100% 0
Weight Pace `weight_pace`	156	154	100% +8
Weight Goal Affirmation `weight_goal_affirmation`	164	163	99.4% −1
Activity Level `activity_level`	163	159	100% +8
Notifications Permission `notifications_permission`	171	170	92.4% −13
HealthKit Benefits `healthkit_benefits`	158	150	0.6% −157
Tracking Style (flag: trackingStyleQuestion) `tracking_style`	1	1	100% 0
Tracking Affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	1	1	100% +149
Plan Preview `plan_preview`	150	147	17.3% −124
App Store Review (flag: reviewPromptEnabled) `app_store_review`	26	26	23.1% −20
Completion `completion`	6	0	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.