Funnel

Per-step viewers and completers from PostHog, joined to the cohort lane order. Drop-off shows the ratio of viewers who reach the next step — not viewed − completed, which understates conversion on steps where users complete asynchronously.

Cohort

About to start Already on GLP-1

Window

7d 30d 90d

About to start · last 90 days · choice_selected[step_id=journey_status].choice = 'about_to_start'

Step	Viewers	Completers	View → next
Welcome `welcome`	373	514	100% +23
Sign In `sign_in`	396	4	1.8% −389
AI Consent `ai_consent`	7	7	0.0% −7
Name Input `name_input`	0	0	— 0
Name Affirmation `name_affirmation`	0	0	— +528
Journey Status `journey_status`	528	522	98.7% −7
Journey Affirmation `journey_affirmation`	521	501	94.0% −31
Gender Selection `gender_selection`	490	487	99.4% −3
Birthday `birthday_picker`	487	478	98.2% −9
Height `height`	478	474	99.2% −4
Weight `weight`	474	461	97.3% −13
Weight Goal `weight_goal`	461	455	92.8% −33
Goal Weight `goal_weight`	428	422	98.6% −6
Weight Pace `weight_pace`	422	418	100% +23
Weight Goal Affirmation `weight_goal_affirmation`	445	443	100% −2
Activity Level `activity_level`	443	438	100% +10
Notifications Permission `notifications_permission`	453	449	95.8% −19
HealthKit Benefits `healthkit_benefits`	434	417	0.0% −434
Tracking Style (flag: trackingStyleQuestion) `tracking_style`	0	0	— 0
Tracking Affirmation (flag: trackingStyleQuestion) `tracking_affirmation`	0	0	— +417
Plan Preview `plan_preview`	417	405	1.0% −413
App Store Review (flag: reviewPromptEnabled) `app_store_review`	4	4	50.0% −2
Completion `completion`	2	0	— —

Notes

View → next is the ratio of users who viewed this step and also viewed the immediately-next step in the cohort lane. The terminal step shows —. Steps where ≥95% of viewers progress render in slate; 80–95% in amber; below 80% in red.
Cohort split is derived from the user's onboarding.choice_selected event on the journey_status step (properties.choice). Users who drop off before that step are unattributed and fall out of both cohorts — their events appear under neither lane.
Numbers are de-duplicated by distinct_id, so a user re-entering the same step within the window counts once.